Enseignement(s)

COMM-B445 - Ethical and sustainable marketing

GEST-B435 - Marketing stratégique

GEST-S445 - Marketing management

Publication(s) récente(s)

DeMotta, Y., Janssen, C., & Sen, S. (2023). Low-fit cause-related marketing: When and why do consumers respond positively? Journal of consumer psychology. doi:10.1002/jcpy.1345

Janssen, C., Swaen, V., & Du, S. (2022). Is a specific claim always better? The double-edged effects of claim specificity in green advertising. Journal of business research, 151, 435-447. doi:10.1016/j.jbusres.2022.07.005

Milano, C. (2024). Exploring the relationship between Cultural Capital and Social Networks Sites: managing dynamics and strategies for cultural institutions (Thèse doctorale non-publiée). Université libre de Bruxelles, Faculté Solvay Brussels School of Economics and Management, Bruxelles.